Copywriting for an Inclusive Book Subscription for LGBTQIA+:

PageTurner

  • Stories that reflect you. PageTurner is more than a book subscription—it’s a celebration of queer identity, connection, and the stories that move us.

  • To curate meaningful reading experiences for LGBTQIA+ readers through handpicked books, joyful extras, and a community that sees and celebrates every reader’s identity.

  • A literary world where every LGBTQIA+ reader feels seen, celebrated, and connected through stories. PageTurner strives to make bookshelves everywhere more inclusive, one heartfelt read at a time.

  • Vibrant / Authentic / Inclusive / Playful / Emotionally Resonant

  • Queer Lit. Monthly. 

BRAND MESSAGING

Stock image of a colorful stack of books, each a different color forming a rainbow. The books rest on green grass with a bright blue sky and sunshine in the background, symbolizing joy, diversity, and pride.

BASED IN BROOKLYN, NEW YORK, PAGETURNER IS A MONTHLY BOOK SUBSCRIPTION DESIGNED EXCLUSIVELY FOR LGBTQIA+ READERS. EACH DELIVERY FEATURES HANDPICKED TITLES, BONUS TREATS, AND A COMMUNITY THAT CELEBRATES QUEER STORIES IN ALL THEIR DEPTH, BEAUTY, AND DIVERSITY.

Founder Maya Rivera had a bold vision: a book club where queer readers didn’t have to read between the lines to feel seen. She came to me with a strong concept and a passionate mission but needed help shaping the brand’s voice and messaging in a way that felt inclusive, vibrant, and emotionally engaging.

My solution? To craft clear, colorful copy that mirrored the joy, depth, and resonance of the stories PageTurner delivers. From email sequences to web messaging, every word was designed to feel like a warm welcome—and a celebration of queer literary lives.

Together, we gave PageTurner a voice that reads like a love letter to its readers—colorful, heartfelt, and deeply intentional.

Mock-up of the PageTurner website, an inclusive monthly book subscription box for the LGBTQ+ community. The design showcases vibrant colors, welcoming language, and curated book selections that celebrate queer stories and voices.

WEBSITE

Welcome email for PageTurner, introducing new subscribers to their monthly LGBTQ+ book box. Headline reads “Welcome to PageTurner,” with messaging focused on powerful queer reads that connect, comfort, and inspire.
Email inviting subscribers to personalize their PageTurner experience. Headline reads “Help us pick books that feel like you,” emphasizing curated selections chosen by real humans, not algorithms.
Email explaining how the PageTurner subscription works and highlighting the community aspect. Messaging includes “It’s more than a book in a box” and encourages readers to join the PageTurner LGBTQ+ community.

EMAIL SEQUENCE

“Julie made my copy sound like me. Just way more confident and clear.”

She was warm, attentive, and genuinely invested in understanding both my voice and our audience. Everything she delivered felt like something I’d wish I’d written myself. It was still me, just sharper, more polished, and way more effective.

MAYA RIVERA / FOUNDER, PAGETURNER

A woman with brown hair, wearing a mustard yellow top, smiling with arms crossed, standing outdoors with a modern architectural backdrop.

Give your brand a voice that truly connects.

Let’s craft messaging that feels like it was written just for the people you’re here to serve.

Want your brand to feel as powerful as your purpose?