Copywriting for a Specialty Coffee Shop & Community Café:
Bean & Bloom
-
Coffee that warms the cup and the conversation. Bean & Bloom is more than a coffee shop—it’s a cozy, inclusive space where good drinks and better vibes bloom daily.
-
To create a welcoming space for all—serving thoughtfully crafted coffee, building community, and making joy a daily ritual.
-
A neighborhood café that feels like your second home. Bean & Bloom exists to nourish connection, spark delight, and give everyone a seat at the table—one cup at a time.
-
Playful / Inviting / Wholesome / Inclusive / A Little Cheeky
-
Sip something joyful.
BRAND MESSAGING
BASED IN MILWAUKEE, WISCONSIN, BEAN & BLOOM IS A SPECIALTY COFFEE SHOP AND COMMUNITY CAFÉ KNOWN FOR ITS WHIMSICAL FLAVORS, FRIENDLY VIBES, AND WELCOMING SPACE. FROM SEASONAL DRINKS TO NEIGHBORHOOD EVENTS, EVERY CUP IS BREWED WITH CARE AND SERVED WITH A SMILE.
Owner Jordan Wells had built something special—a cozy café where creativity and community blend as effortlessly as her lattes. But she needed help translating the shop’s personality into marketing that felt just as warm, cheerful, and distinct as the in-store experience.
My solution? To craft copy that matched the spirit of Bean & Bloom: playful, inviting, and full of local charm. From seasonal poster campaigns to social captions and in-store signage, every word was brewed to reflect the flavor and feel of the space.
Together, we brewed a brand voice that feels like chatting with your favorite barista.
BRAND MESSAGING DNA GUIDE
DISPLAY POSTER
WEBSITE
“Julie made the process feel personal and easy.”
It felt like chatting with a friend who truly got me—and then somehow turned that into spot-on copy.
JORDAN WELLS / OWNER, BEAN & BLOOM
Let your brand feel as good as it tastes.
Let’s craft copy that captures your flavor—and invites your people in.