Copywriting for an Italian-Inspired Meal Kit Delivery Company:

MangiaBox

Stock image of a man grating fresh parmesan cheese over a bowl of tortellini pasta, capturing a cozy and authentic Italian cooking moment.

  • Real Italian joy, made weeknight easy. MangiaBox brings the warmth of an Italian kitchen to your doorstep—with fresh ingredients, simple recipes, and zero dinner stress.

  • To make dinnertime delicious, effortless, and full of connection—offering authentic Italian meals that fit into real life.

  • A world where everyone can share a homemade Italian meal—no matter how busy their day has been. MangiaBox exists to bring more ease, more flavor, and more laughter to the table.

  • Warm / Witty / Helpful / Down-to-Earth / Family-Focused

  • Italian Dinner. Delivered. 

BRAND MESSAGING

BASED IN SAN MATEO, CALIFORNIA, MANGIABOX™ IS A MEAL KIT BRAND DELIVERING FRESH INGREDIENTS AND SIMPLE, AUTHENTIC ITALIAN RECIPES STRAIGHT TO YOUR DOOR. INSPIRED BY TRADITION, BUILT FOR BUSY LIVES, MANGIABOX MAKES DINNER EASY, DELICIOUS, AND A LITTLE MORE JOYFUL.

Founder Giulia Ricci grew up in a bustling Italian-American household where dinnertime was sacred—but knew that modern life didn’t always make that easy. She created MangiaBox to bring real Italian meals to real people with busy schedules. When it came time to launch a direct mail campaign, she needed messaging that captured the heart of the brand while cutting through the noise of crowded mailboxes.

My solution? A bold, benefit-driven postcard that combined warmth, wit, and clarity—positioning MangiaBox as the easy answer to the daily “what’s for dinner?” dilemma, all with a dash of Italian charm.

Together, we served up messaging that felt like comfort food—warm, satisfying, and ready in a flash.

Front of a MangiaBox direct mail postcard featuring an overhead image of pasta, bread, parmesan, and garlic. Headline reads “Real Italian meals ready in 20 minutes.” Highlights include authentic recipes, pre-measured ingredients, and zero stress.
Back of a MangiaBox direct mail postcard showing chicken parmesan and a family gathered around a table. Headline reads “Dinner, senza the chaos.” Includes a coupon code and standard mailing panel.

DIRECT MAIL

A webpage advertising MargilaBox, an Italian meal delivery service, featuring images of pre-packed Italian dishes, a smiling woman holding a pizza box, and dishes like pasta and pizza, along with text explaining the service's benefits and promotions.

WEBSITE

“Julie turned my ideas into magic.”

A woman with curly brown hair and a bright smile, wearing a blue sleeveless top, standing in front of a white brick wall.

She took everything I dreamed of saying and gave it the perfect voice. Effortless, intuitive, and exactly what my brand needed.

GIULIA RICCI / FOUNDER, MANGIABOX

Give your brand the flavor it deserves.

Let’s cook up copy that’s simple, memorable, and made to stick.

Read to serve something fresh?