Copywriting for a Spiritual Coaching & Mindfulness Program:

Lightwell

Stacked stones balanced on a large rock by a tranquil lake at sunset, with mountains in the background — representing LightWell, a spiritual coaching and mindfulness brand featured in Julie Tomlinson’s copywriting portfolio.

  • A sacred return to self. Lightwell exists to hold space for inner transformation, helping seekers reconnect to their truth through presence, practice, and devotion.

  • To guide others home to themselves through spiritual coaching, mindfulness, and ritual.

    Lightwell empowers individuals to slow down, soften inward, and live in alignment with their inner voice.

  • A world where living soul-first becomes the norm—where self-trust, inner peace, and sacred boundaries ripple outward into collective healing.

  • Rooted / Reverent / Inviting / Expansive / Softly Empowering

  • Come home to your inner light.

BRAND MESSAGING

BASED IN PITTSBURG, PENNSYLVANIA, LIGHTWELL IS A SPIRITUAL COACHING AND MINDFULNESS PRACTICE GUIDING MEN AND WOMEN TOWARD A MORE SOULFUL, INTENTIONAL LIFE.

With a deep devotion to personal transformation, founder Taylor Monroe leads Lightwell as both a guide and grounded presence—helping others reconnect with their inner voice through sacred rituals, spiritual coaching, and mindfulness. Her work is rooted in softness, truth, and the belief that coming home to yourself is the most powerful journey of all.

When Taylor reached out, she shared that her original copy felt too generic and lacked the emotional resonance she knew her work carried. My solution? To craft poetic, grounded messaging that mirrored the soul of her offerings—inviting, spacious, and deeply aligned with the kind of presence she brings to every client journey.

Together, we translated Lightwell’s inner wisdom into copy that gently calls the right people in.

Mock-up of the LightWell homepage for a spiritual coaching and mindfulness brand, showcasing calm, intentional copywriting by Julie Tomlinson for her portfolio.
Mock-up of a welcome email for LightWell, a spiritual coaching and mindfulness brand, featuring warm, grounding copy by Julie Tomlinson for her copywriting portfolio.

WEBSITE

Instagram ad mock-up for LightWell’s Return to You program, featuring soul-centered messaging and calming visuals, written by Julie Tomlinson for her copywriting portfolio.

EMAIL SEQUENCE

A website page with the text "Come home to you" and a blurred background of a person's hand with rings and a bracelet, promoting a program for inner reflection and self-reconnection.

SOCIAL MEDIA AD

SOCIAL MEDIA AD

“Julie didn’t just write copy—she translated energy into words.”

She understood the essence of Lightwell so deeply, I felt teary reading what she created. It felt like my heart, my voice, and my values all came together on the page. Her presence was grounding, her questions were intentional, and the final result? Pure alignment.

TAYLOR MONROE / FOUNDER, LIGHTWELL

A smiling woman with shoulder-length wavy light brown hair and blue eyes, wearing a light blue top, sitting indoors in front of a window with white curtains.

Call the right people in.

Let’s shape your message with intention—so the ones who need you most feel it from the very first word.

Want your brand to feel as powerful as your purpose?