Copywriting for an Organic Grocer & Home Goods Store:

Fieldwell Market

Stock image of a grocery store produce section with fresh fruits and vegetables in the background. A wooden shelving unit in the foreground displays a framed Fieldwell Market logo, blending natural visuals with the brand’s earthy, local identity.

  • Goodness you can feel—on your plate and in your home. Fieldwell Market connects people to thoughtfully sourced food and everyday goods that nourish from the inside out.

  • To make sustainable living more accessible and inspiring—offering organic groceries and home essentials that support both people and planet.

  • A healthier world, one pantry and home at a time. Fieldwell Market envisions a future where conscious choices become second nature—and community, quality, and care are part of every purchase.

  • Grounded / Fresh / Friendly / Trustworthy / Conscious 

  • From the Earth. For the Everyday. 

BRAND MESSAGING

BASED IN CHICAGO, ILLINOIS, FIELDWELL MARKET IS AN ORGANIC GROCER AND HOME GOODS BRAND BRINGING EARTH-FRIENDLY PRODUCTS TO MODERN, CONSCIOUS CONSUMERS. FROM PANTRY STAPLES TO EVERYDAY ESSENTIALS, FIELDWELL MAKES SUSTAINABLE LIVING FEEL SIMPLE, ACCESSIBLE, AND WELL-DESIGNED.

Co-founder Aaron Klein came to me with a clear mission: to position Fieldwell as more than just a market, but a modern destination for intentional living. While the products spoke for themselves, the brand lacked a cohesive voice that could bridge the warmth of a neighborhood grocer with the polish of a lifestyle brand.

My solution? To create foundational messaging that felt grounded, trustworthy, and quietly stylish—capturing Fieldwell’s values in a way that felt as fresh and inviting as the goods on its shelves.

Together, we rooted Fieldwell Market’s message in clarity and care—giving the brand a voice as fresh and intentional as its offerings.

A webpage for Fieldwell Market featuring organic groceries and home goods, with sections displaying a paper bag of fresh vegetables, a colorful neighborhood street, and a shopping basket with groceries, along with text about sustainability and community.
Three social media posts about Fieldwell Market in Chicago, Illinois. The first features a logo with green leaves and images of the neighborhood. The second highlights locally sourced, good, honest goods from pantry to home shelf. The third promotes coffee for sale at the market with an image of coffee beans, encouraging shopping local.

WEBSITE

SOCIAL MEDIA ADS

“Our brand finally sounds like us—and people are noticing.”

Before working with Julie, our messaging felt flat and a little all over the place. She helped us define our voice in a way that felt natural and true—then turned that into copy that actually connects. Since launching, we’ve seen more engagement, more sales, and more people saying, “I get what you’re about.” That’s the magic of working with someone who really listens.

AARON KLEIN / CO-FOUNDER, FIELDWELL MARKET

A middle-aged man with gray hair and a beard, smiling with arms crossed, wearing a maroon polo shirt and beige pants against a dark gray background.

Let your values shape your voice.

Clear, thoughtful messaging can help your brand connect with purpose—and resonate with the people who matter most.

Ready to grow something meaningful?