Copywriting for a Home Decór & Lifestyle Goods Brand:
Clover House
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Everyday comfort, elevated. Clover House brings nature-inspired ease and thoughtful design into the spaces you live, lounge, and love the most.
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To make home feel like a soft landing—effortless, welcoming, and a little bit magical.
We create beautifully functional pieces that turn everyday moments into rituals of rest, warmth, and joy.
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To be the go-to home for thoughtfully designed lifestyle goods that blend ease, beauty, and comfort—helping people create spaces that feel like them.
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Warm / Witty / Unfussy / Inviting / Grounded
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Earthy. Easy. Essential.
BRAND MESSAGING
BASED IN ASHEVILLE, NORTH CAROLINA, CLOVER HOUSE IS AN ONLINE HOME AND LIFESTYLE BRAND OFFERING THOUGHTFULLY DESIGNED GOODS THAT BRING EASE, WARMTH, AND A TOUCH OF NATURE INTO EVERYDAY LIVING.
Founder Maria Donnelly came to me with a clear aesthetic and a beautiful product line—but the brand voice hadn’t yet taken root. She wanted Clover House to feel warm, approachable, and elevated, but the messaging lacked the character and cohesion to bring that vision to life.
My solution? To build a grounded, inviting voice from the inside out—starting with naming the products and weaving in poetic, unfussy copy that made every piece feel like an effortless essential.
Together, we gave Clover House a voice as cozy, charming, and considered as the pieces themselves.
WEBSITE
PRODUCT DESCRIPTIONS
“I’d work with Julie again in a heartbeat.”
Julie understood the heart of my brand before I even knew how to explain it. She brought a warmth and clarity to the copy that made Clover House feel like home—not just to me, but to my customers. From product descriptions to our About page, every word she wrote felt like a cozy invitation. Her process was thoughtful, collaborative, and surprisingly fun.
MARIA DONNELLY / FOUNDER, CLOVER HOUSE
Give your brand a warm glow.
Let’s shape messaging that brings your brand’s charm to life—effortlessly and authentically.